Brand

The Saleen Brand

Saleensuh · leen▶ Hear it/səˈliːn/ — rhymes with “marine.” Named for founder Steve Saleen.

In the automotive world, the status of “Legend” can’t be bought, faked or manufactured. It’s born in the streets, raised on the track, and refined through years of ingenuity. This page summarizes how Saleen presents itself — the marks, colors, and type — for press, partners and dealers.

Logo

Five lockups are approved; the stacked symbol-over-logotype is preferred. The “S” symbol is Saleen Red; the logotype is black or white only. The symbol and logotype are never recombined in any other arrangement.

“S” SymbolPMS 200 Red preferred; black and white are limited use.Download SVG

Stacked — blackThe preferred lockup: symbol above logotype.Download SVG

Stacked — whiteFor dark surfaces.Download SVG

Horizontal — blackSymbol and logotype side by side.Download SVG

Horizontal — whiteFor dark surfaces.Download SVG

Additional formats and print artwork: gstacy@saleen.com

Color

A core set of colors: Saleen Red as the identity mark, Saleen Yellow as the accent on black, and a disciplined neutral ramp.

Saleen RedPMS 200 · identity mark#C2002F

Saleen YellowPMS 803 · accent on black#FFE900

BlackRich black#231F20

Gray 85Neutral ramp#49494A

Gray 65Neutral ramp#737474

Gray 45Neutral ramp#9A9D9E

Gray 25Neutral ramp#C3C4C4

WhitePrimary surface#FFFFFF

Typography

Performance Redefined

EurostileHeadlines and titles. Regular or Bold.

Aspirational vehicles with enhanced driving performance and distinctive eye-catching design.

HelveticaBody copy and descriptions. Regular preferred.

Power in the Hands of a Few®

Trajan ProReserved for the legacy tagline only — never elsewhere.