Saleen Will Debut its Black Label Sportuck at SEMA 2023

Partners with EZ360 Automated 4K Photo Studios and Software

Saleen Automotive, the Southern California vehicle manufacturer founded by legendary racing driver and manufacturer, Steve Saleen, will debut its Single Cab Black Label Sportruck at this year’s 2023 SEMA show in Las Vegas. The Sportruck will be shown at the EZ360 Exhibitor Booth, #11717 in the North Hall of the Las Vegas Convention Center, Oct 31–Nov 3.

The EZ360 booth will feature a full Photo Studio with the Saleen Sportruck on the EZTurn 18’ HD Turntable.  Booth visitors can see what their dealer web site pictures will look like live with automated photo 4K supersizing and background replacement (BGR).

Saleen is no stranger to high performance trucks. Steve raced in the SCCA “Race Truck Challenge” and would go onto win the Driver’s Championship title and Manufacturers’ Championship title for Ford.

Saleen breathes some serious firepower into the base 5.0 liter F150 truck. Sporting a supercharged V8, the Black Label raises the base horsepower from 400 to 775hp, this is almost a 100% increase in power! The Sportruck also features Saleen aerodynamic bodywork, Racecraft® suspension, Saleen brakes, and Saleen leather interior. In addition to the performance upgrades, this Sportruck is also finished in an eye popping, custom paint scheme of green and blue, paying homage to the livery of a Saleen S1 race car.

“Making a truck go fast is relatively easy… just add horsepower,” says Saleen. “But to make it handle, brake, and drive with sportscar prowess takes a lot of development and testing. Our Black Label Sportruck not only raises the bar on appearance, but also takes performance to the next level. Like all of our products, sportscar DNA runs through the soul of the Sportruck.”

Founded in 1983, Saleen Automotive celebrates  40 years of business with its SA-40 302, and continues its performance heritage by literally putting Sport into a truck with the all-new Saleen Black Label Sportruck.


MSRP starts at at $101,990 for a 2024 supercharged Black Label Sportruck.



High-resolution images are available here:



Saleen – Greg Stacy (

EZ360 Marc Freedman (

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